Smartroam Announces Exciting Partnership with Sim Local

Smartroam, a leading innovator in international roaming solutions, is thrilled to announce its strategic partnership with Sim Local, a market leader in SIM cards and eSIM retailing. This exciting collaboration will enable both companies to offer enhanced global connectivity options to travellers, business professionals, and adventurers around the world.

Smartroam has long been at the forefront of providing travellers with cost-effective and convenient roaming solutions, ensuring seamless connectivity regardless of their location. Sim Local is the largest seller of pre-paid SIM cards in European airports and a specialist retailer of eSIM for international travellers.  The partnership will add over 300 high quality data-only eSIM products to Sim Local’s platform, alongside existing supply from major local network operators like Orange, EE and Digicel.

Reflecting on the partnership Mike Bathard, Managing Director at Smartroam stated,

“Sim Local is the industry leader when it comes to delivering connectivity solutions to travellers using traditional SIM cards and now, they're taking a step forward into the digital age with eSIM technology. At Smartroam, we take great pride in our ability to empower our partners in making eSIM connectivity accessible worldwide. Collaborating with Sim Local promises to offer consumers an unparalleled purchasing experience coupled with seamless global connectivity. We are thrilled to be teaming up with Sim Local and driving the next evolution in traveller connectivity.”

Andrew McClellan, Chief Operating Officer, Sim Local said

“Trust is really important for travellers: at Sim Local we’ve learnt that over the last decade.  With eSIM still a relatively new concept, our customers want to be confident in what they’re getting.  We’ve worked with Smartroam to make sure that the new product range combines MNO-grade quality with great value for money.  We’re delighted with the outcome and think our customers will be as well.”

For more information about the partnership between Smartroam and Sim Local, or to learn about the products and services they offer, please visit and