Why Latency Matters More Than You Think
Your customers don't know what latency is. But they feel it.
Latency is the delay between hitting "send" and something happening. In the eSIM world, it's the difference between maps that load instantly and that spinning wheel of frustration when your customer is lost in a foreign city.
The Problem Most Affiliates Don't See
Here's what happens when you recommend a typical eSIM provider:
Your customer downloads the eSIM. It works fine for basic browsing. But when they really need it—trying to load directions, join a video call, or use navigation—everything feels sluggish. Apps timeout. Maps won't refresh. The connection feels broken.
They don't blame bad luck. They blame the eSIM you recommended.
Why Most eSIMs Feel Slow
Most eSIM providers are resellers buying wholesale data and adding their own routing layers. Your customer's data bounces through multiple servers before reaching its destination. Each hop adds delay. Each middleman adds milliseconds.
What should take 30ms now takes 200ms+. Your "fast" connection suddenly feels like dial-up.
The MNO Difference
SmartRoam is a licensed Mobile Network Operator with direct agreements to 600+ networks worldwide. When your customers connect, their data takes the shortest possible route. No middlemen. No extra hops. No unnecessary delays.
The result? Response times that feel like home, even when they're halfway around the world.
Why This Matters for Your Business
High latency = frustrated customers = poor reviews = lower conversions
Low latency = happy travellers = repeat customers = better commissions
When you recommend connectivity that actually works, your audience notices. They come back. They trust your recommendations. Your conversion rates improve.
The Bottom Line
Your customers are already buying eSIMs. The question is whether they're buying them from you, and whether those eSIMs work when it matters.
Ready to offer your audience something that won't leave them stranded?
Connect with our partner team: partners@smartroam.com
